I-Corps™ Course Information and Materials

Before your course:

I-Corps™ teams are asked to come to the I-Corps™ course having already completed a business canvas. This video was created by Alexander Osterwalder, co-author of Business Model Generation.

Sample Presentations and Videos

I-Corps™ Teams will conclude the course by preparing a final Lessons Learned Presentation (10 minutes), a 2-minute Lessons Learned Video and a 1-minute Technical Video.  Below are samples from a few 2013 I-Corps™ teams.

Team 260: MobiPos
Final Lessons Learned Presentation
Two-minute Lessons Learned Video
One minute Technical Video

Team 236: Ultrafast All-optical Shutter Technology
Final Lessons Learned Presentation
Two-minute Lessons Learned Video
One-minute Technical Video

Team 171: Blood MicroDevices
Final Lessons Learned Presentation
Two-minute Lessons Learned Video

Team 162:  Rapisense
Final Lessons Learned Presentation
Two-minute Lessons Learned Video
One-minute Technical Video

Team 152:  BioGel
Final Lessons Learned Presentation
Two-minute Lessons Learned Video
One-minute Technical Video

Customer Discovery Videos

To guide I-Corps™ Teams on the Customer Discovery Process, these instructional videos should cover the required planning, skills and tips for productive customer interviews.  However, if you are attending a National Cohort, please view these videos within LaunchPad Central.

Pre-Planning Customer Discovery
Pre-Planning Pt. 1 (4:55)
Pre-Planning Pt. 2 (3:25)
Pre-Planning Pt. 3 (1:29)

Customer Discovery Interviews
Interviews Pt. 1 (5:40)
Interviews Pt. 2 (3:49)
Asking the Right Question (2:37)

Outside the Building
Death by Demo 1 (2:18)
Death by Demo 2 (1:45)
Assuming You Know what the customer wants (1:56)
Understanding the Customer Problem (the wrong way) or Death by PowerPoint (1:42)
Understanding the Problem (the right way) (3:22)
Customers Lie (2:37)
The Distracted Customer (3:12)
Engaging the Customer (3:37)
Customer Empathy (2:25)
The User, the Buyer & the Saboteur (2:24)
Multi-Person Interview (2:03)
B-to-B to C (2:15)
Existing vs. New Markets (5:29)
Public Interviews (2:11)

Back in the Building
Extracting Insight from Data (2:59)
Getting the MVP Right (3:34)
Pay Attention to Outliers (2:16)
The “Other 85%” (2:32)

NSF LogoThis material is based upon work supported by the National Science Foundation under Grant Nos. 1220692, 1227296, 1239638, 1261806

NSF I-Corps

University of Michigan
Hilton Rosemont Chicago O’Hare
Opening Workshop: July 8-10
On-Line Sessions: Tuesdays 1-4 pm EST July 14, 21 & 28,
August 4 & 11
Closing Workshop: August 17-18

Logistics

Schedule at a glance

Course Syllabus-UMICH

 

 

Arlington I-Corps
Marriott Key Bridge
Opening Workshop: July 15-17
On-Line Sessions: Wednesdays 1-4 pm EST July 22 & 29, August 5, 12 & 19
Closing Workshop: August 27 & 28

Logistics

Schedule at a glance

Course Syllabus-Arlington

 

 

 

 

Course Materials

The Startup Owners Manual

Business Model Generation

Business Model Canvas

Giff Constable, “12 Tips for Early Customer Development Interviews”

Steve Blank, “What’s a Startup? First Principles”

Steve Blank, “Make No Little Plans – Defining the Scalable Startup”

Steve Blank, “A Startup is Not a Smaller Version of a Large Company”

Conducting Customer Discovery Interviews

Petal Diagram

LaunchPad Central

Suggested Reading:
http://www.talkingtohumans.com/

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