With the proliferation of massive open online courses (MOOCs) in recent years, many universities worldwide are trying to better understand the how and why of MOOCs. This presentation is an ongoing exploration of the development, delivery, and evaluation of an online entrepreneurship course on one of the fastest growing MOOC sites, Coursera. The session will focus on the university-based implementation of an entrepreneurship and innovation MOOC, who the students are, and how to maximize effectiveness. Using real survey results, demographic information, and interactive course content, participants will get an inside view of this MOOC. The integration of the MOOC know-how and content into the university’s for-credit courses will also be discussed, as will the potential for MOOCs to improve the accessibility and affordability of higher education.

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