Adam Stager

Adam Stager headshot

How did VentureWell contribute to your leadership development and your professional trajectory?

As first-time founders, it gave us access to an amazing network of mentors who helped us confidently make strategic decisions. It is easy to get distracted by things that don’t push the business forward. VentureWell helped us ask hard questions and make key pivots, which ultimately led to TRIC Robotics’ success with early customers.

What’s the biggest change or milestone your institution or venture has experienced since participating in VentureWell programming?

The team at VentureWell helped us understand how to articulate our messaging to different stakeholders, pick the right early customers, and even how to raise funding from the right kind of investors. Knowing some of the challenges we would encounter beforehand made it much easier when we ran into them along the way. Some examples include: how to talk about value-based pricing with customers, how to understand the negotiation dials you can turn during your fundraising rounds, and even how to build out a data room for investors.

Where do you see yourself 10 years from now?

I hope that I have learned enough to help other founders achieve amazing things.

Learn more about Adam’s innovation journey.


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