I-Corps™ Course Information and Materials

Generic Schedule at a Glance

Before your course:

I-Corps™ teams are asked to come to the I-Corps™ course having already completed a business canvas. This video was created by Alexander Osterwalder, co-author of Business Model Generation.

Sample Presentations and Videos

I-Corps™ Teams will conclude the course by preparing a final Lessons Learned Presentation (10 minutes) and a 2-minute Lessons Learned Video. Below are video samples from previous I-Corps™ teams.

Team 260: MobiPos
Team 554: DotLens Smartphone Microscopy
Team 597: AMDepot
Team 607: PolyTherm
Team 669: Natural Flight
Team 679: BIDEA
Team 839: Li-S Battery
Team 849: WGM sensor
Team 858: FloraPulse
Team 864: Nanotechnovate
Team 875: Advanced Integration Methods for Garment Based Wearable Technologies

Customer Discovery Videos

To guide I-Corps™ Teams on the Customer Discovery Process, these instructional videos should cover the required planning, skills and tips for productive customer interviews.  However, if you are attending a National Cohort, please view these videos within your assigned course management software.

Pre-Planning Customer Discovery
Pre-Planning Pt. 1 (4:55)
Pre-Planning Pt. 2 (3:25)
Pre-Planning Pt. 3 (1:29)

Customer Discovery Interviews
Interviews Pt. 1 (5:40)
Interviews Pt. 2 (3:49)
Asking the Right Question (2:37)

Outside the Building
Death by Demo 1 (2:18)
Death by Demo 2 (1:45)
Assuming You Know what the customer wants (1:56)
Understanding the Customer Problem (the wrong way) or Death by PowerPoint (1:42)
Understanding the Problem (the right way) (3:22)
Customers Lie (2:37)
The Distracted Customer (3:12)
Engaging the Customer (3:37)
Customer Empathy (2:25)
The User, the Buyer & the Saboteur (2:24)
Multi-Person Interview (2:03)
B-to-B to C (2:15)
Existing vs. New Markets (5:29)
Public Interviews (2:11)

Back in the Building
Extracting Insight from Data (2:59)
Getting the MVP Right (3:34)
Pay Attention to Outliers (2:16)
The “Other 85%” (2:32)

National Science Foundation NSF Globe Logo.This material is based upon work supported by the National Science Foundation under Grant Nos. 1220692, 1227296, 1239638, 1261806

get involved

Sign up to receive updates from VentureWell