Before your course:
I-Corps™ teams are asked to come to the I-Corps™ course having already completed a business canvas. This video was created by Alexander Osterwalder, co-author of Business Model Generation.
Sample Presentations and Videos
I-Corps™ Teams will conclude the course by preparing a final Lessons Learned Presentation (10 minutes), a 2-minute Lessons Learned Video and a 1-minute Technical Video. Below are samples from a few 2013 I-Corps™ teams.
To guide I-Corps™ Teams on the Customer Discovery Process, these instructional videos should cover the required planning, skills and tips for productive customer interviews. However, if you are attending a National Cohort, please view these videos within LaunchPad Central.
Outside the Building
Death by Demo 1 (2:18)
Death by Demo 2 (1:45)
Assuming You Know what the customer wants (1:56)
Understanding the Customer Problem (the wrong way) or Death by PowerPoint (1:42)
Understanding the Problem (the right way) (3:22)
Customers Lie (2:37)
The Distracted Customer (3:12)
Engaging the Customer (3:37)
Customer Empathy (2:25)
The User, the Buyer & the Saboteur (2:24)
Multi-Person Interview (2:03)
B-to-B to C (2:15)
Existing vs. New Markets (5:29)
Public Interviews (2:11)