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Amy O’Keefe is an instructor in and Associate Director of Northwestern’s 15-month full-time masters degree program, MS, Engineering Design Innovation (EDI). Amy teaches the Human-Centered Service Design Studio course with Prof. Elizabeth Gerber, advises EDI masters students on thesis work, and consults on integrated service and experience design in industry. She joined the Segal Design Institute leadership team in 2013, after a decade leading service delivery and account management in a digital consultancy and software development start-up acquired by Thomson Reuters and completion of an integrated design innovation MS degree from the McCormick School of Engineering and Applied Sciences at Northwestern University. Amy is a founding member of the Integrated Design Innovation consortium and works with colleagues from peer programs at University of Pennsylvania, MIT, and Harvard to establish, evolve, and expand the category of Integrated Design Innovation (IDI) programs in engineering education.