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Kim Hoffmann manages operations for Segal programs and leads execution of new initiatives for the institute. She has helped develop the Master of Science in Engineering Design and Innovation (EDI) program since its inception in 2007. Hoffmann also serves as a director of the James Dyson Foundation, a charitable organization dedicated to engineering and design education. Previously, Hoffmann worked in product marketing at Logitech, a major manufacturer of personal digital peripherals, where she helped define and launch new products in the mobile mouse category. She also co-founded RedStart Design, a jewelry design firm, with two other designers from Stanford. One of RedStart’s pieces, the Subtle Safety Ring, is held in the permanent collection at the Museum of Modern Art in New York.Kim received her MS, Product Design from Stanford Unviersity in Palo Alto, CA and her BS, Mechanical Engineering from Northwestern University in Evanston, IL.