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Lisa Getzler is the Director of Administration and Programs at Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation, designed to create a culture of entrepreneurship across the university, promote innovative thinking, and foster the realization of entrepreneurial ideas in any field. She also serves as Associate Director of the Integrated Product Development (IPD) program in which business, engineering and arts & sciences students work together to produce and market new products. Along with guiding students through the venture creation and product development process, her interests focus on intellectual property issues for student entrepreneurs, ethics in entrepreneurship, and assessment of student performance in multi-disciplined, team-based courses.