University of Puerto Rico at Mayaguez

Dr. Mari Luz Zapata Ramos is an Assistant Professor in the College of Business Administration, under the Marketing concentration, at the University of Puerto Rico-Mayagüez (UPR-M). She is also the Coordinator of the Business Research Center. She completed her Ph.D. at the University of Florida in the College of Journalism and Communications in 2012. Her dissertation focused on the effects that various health claims on cereals have on consumer attitudes and purchase intentions. Her research currently focuses on Corporate Social Responsibility, Marketing functions in Puerto Rico, and Marketing Metrics, although she also researches health communications. She currently collaborates with Dr. Lugo and other researchers on interdisciplinary ventures that focus on entrepreneurship and innovation, such as the New Venture Design Experience