resources for innovators

Customer Discovery

Customer Discovery Interviews: Asking the Right Questions

Video of students demonstrating the best and worst practices for interviewing customers and understanding the customer archetype.

Outside the Building: Assuming You Know What the Customer Wants

Video of students demonstrating the best and worst practices for conducting customer interviews.

Outside the Building: B-to-B to C

Video of students demonstrating an interview where the outcome or discovery is unexpected.

Outside the Building: Customer Empathy

Video of students demonstrating the best and worst practices for empathizing with customers.

Outside the Building: Customers Lie

Video with Steve Blank on strategies to help determine if customers are being honest.

Outside the Building: Death by Demo 1

Video of students demonstrating the best and worst practices for performing a demo.

Outside the Building: Death by Demo 2

Video of students demonstrating the best and worst practices for performing a demo.

Outside the Building: Death by PowerPoint

Video of students demonstrating the best and worst practices for understanding the customer’s needs and performing an appropriate demo.

Outside the Building: Engaging the Customer

Video of students demonstrating the best and worst practices for engaging the customer and involving them in the design process.

Outside the Building: Existing vs. New Markets

Video of students demonstrating the best and worst practices for interviewing customers in new or emerging markets.

Outside the Building: Multi-Person Interview

Video of students demonstrating the best and worst practices for conducting group interviews.

Outside the Building: Public Interviews

Video of students demonstrating the best and worst practices for conducting random customer interviews in a public setting.

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