resources for innovators

Business Models

I-Corps™ Course Information and Materials

Library of I-Corps course materials, which includes resources to help students prepare for and successfully complete the program.

Lean LaunchPad® Master Video Library

Video library for Lean LaunchPad® around learning and teaching the methodology. Includes instructional videos and real-life examples of faculty critiquing teams during their presentations.

Narrowing the Focus

Video of Steve Blank talking with a team about how interviews helped them narrow their focus.

Stop Telling Yourself What You Want to Believe

Video with Steve Blank on finding and understanding customer segments with a student.

What if You’re a Visionary?

Video highlighting the challenges of getting venture capital investment for a visionary product or market.

Why PI’s and Founders Need to Get Out of the Building

Video with Steve Blank on the impact of customer interviews.

Customer Discovery

Back in the Building: Extracting Insight from Data

Video of students demonstrating the best and worst practices for gathering valid data and metrics through interviews.

Back in the Building: Getting the MVP Right

Video of students demonstrating the best and worst practices for testing and adjusting minimum viable products through customer interviews.

Back in the Building: Pay Attention to Outliers

Video of students demonstrating the best and worst practices for drawing insights from data.

Back in the Building: The “Other 85%”

Video of students demonstrating the best and worst practices for finding and monitoring metrics that matter.

Customer Discovery Interviews (Part 1)

Video with Steve Blank on the second stage of customer discovery, “Interviews,” in greater depth.

Customer Discovery Interviews (Part 2)

Video with Steve Blank on the second stage of customer discovery, “Interviews,” in greater depth.

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