thinking like an entrepreneur: what does that mean?
Learn what it means to be an entrepreneur, explore the characteristics of entrepreneurial thinkers, and see examples of how entrepreneurial thinking can help someone with an idea turn their product into a reality.
thinking like an entrepreneur: which path is right for you?
We’ll walk through some different paths to commercialization. These options fall into three categories: new venture creation, partnership, and licensing.
thinking like an entrepreneur: why should customers care?
Explore the importance of considering customer needs during the design process. You’ll learn how to identify the customer need, describe the product benefit customers are looking for, and identify the product features your innovation should have to deliver that benefit.
tools for design and sustainability
For many companies, being environmentally responsible is also good business. By using a mindset of “inventing green,” you can: save material costs with more efficient production methods; reduce liability risks associated with the manufacture or disposal of toxic materials; and meet customer demand for products that are safer for their families or less energy-intensive to use. This site is for you: designers, inventors, and startup founders who are curious about your options and are seeking practical advice for taking action. The following tools allow you to jump into whichever topic you like. Each topic has content for you to read or watch, exercises for you to apply what you have learned, and examples for you to reference.