resources for innovators

Business Models

Stop Telling Yourself What You Want to Believe

Video with Steve Blank on finding and understanding customer segments with a student.

Strategy Mapping

Video introducing Strategy Mapping, a method that applies design thinking to the strategic planning process.

Talking to Humans

Book that outlines the practicalities of finding, conducting, and synthesizing stakeholder interviews.

The Center for the Advancement of Social Entrepreneurship (CASE)

Website for The Center for the Advancement of Social Entrepreneurship (CASE). CASE prepares leaders and organizations with the business skills needed to achieve lasting social change.

Thinking Like an Entrepreneur: How Do I Know Which Path to Market is Right for Me?

Worksheet to guide innovators through the process of analyzing a target market.

Thinking Like an Entrepreneur: How Do I Know Which Path to Market is Right for Me?

Video highlighting three different pathways to commercialization: new venture, partnership, and licensing.

Thinking Like an Entrepreneur: How Do I Know Which Path to Market is Right for Me? Handout

Lesson handout to help innovators think about different commercialization pathways.

Value Proposition

Video that explains the key elements of a Value Proposition and how to craft one.

What if You’re a Visionary?

Video highlighting the challenges of getting venture capital investment for a visionary product or market.

Why PI’s and Founders Need to Get Out of the Building

Video with Steve Blank on the impact of customer interviews.

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