resources for innovators

Customer Discovery

Back in the Building: Extracting Insight from Data

Video of students demonstrating the best and worst practices for gathering valid data and metrics through interviews.

Back in the Building: Getting the MVP Right

Video of students demonstrating the best and worst practices for testing and adjusting minimum viable products through customer interviews.

Back in the Building: Pay Attention to Outliers

Video of students demonstrating the best and worst practices for drawing insights from data.

Back in the Building: The “Other 85%”

Video of students demonstrating the best and worst practices for finding and monitoring metrics that matter.

Customer Discovery Interviews (Part 1)

Video with Steve Blank on the second stage of customer discovery, “Interviews,” in greater depth.

Customer Discovery Interviews (Part 2)

Video with Steve Blank on the second stage of customer discovery, “Interviews,” in greater depth.

Customer Discovery Interviews: Asking the Right Questions

Video of students demonstrating the best and worst practices for interviewing customers and understanding the customer archetype.

Outside the Building: Assuming You Know What the Customer Wants

Video of students demonstrating the best and worst practices for conducting customer interviews.

Outside the Building: B-to-B to C

Video of students demonstrating an interview where the outcome or discovery is unexpected.

Outside the Building: Customer Empathy

Video of students demonstrating the best and worst practices for empathizing with customers.

Outside the Building: Customers Lie

Video with Steve Blank on strategies to help determine if customers are being honest.

Outside the Building: Death by Demo 1

Video of students demonstrating the best and worst practices for performing a demo.

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