Resources for Innovators
Customer Discovery
Access
VentureWell developed the Access course to help student innovators learn the fundamentals of building a STEM startup at their own pace.
Customer Discovery: Assumptions & Interviews
Featuring VentureWell Senior Program Officer Cara Barnes, this comprehensive video serves as a guide to the process of customer discovery for startups and innovators. It covers the importance of understanding customer pain points, the difference between inductive and deductive customer discovery, and the iterative nature of the process. It also provides practical tips on conducting interviews, crafting hypotheses, and refining business models. The video emphasizes the need for an ongoing, data-driven approach to ensure product-market fit and successful business development.
Economic Value Creation
Featuring VentureWell Program Officer Sarah Wharmby. Explore the economic factors that impact consumer decisions regarding your product or service. This video provides a framework to assess costs and savings from the customer’s perspective, featuring case studies from E-Team Program alumni like BetterBra, Flex Marine, PneumoNIX, and Strella. It is ideal for entrepreneurs aiming to understand customer acquisition and economic value creation.