Transparent disinfectant bleach does not fully adhere to personal protective equipment, leaving healthcare workers vulnerable to infectious diseases. This notably intensified during the 2014 Ebola outbreak, which served as initial inspiration for the Columbia University E-Team, Kinnos. The team created ‘Highlight’, a powdered color additive for disinfectants like bleach. The additive provides visualization of treated regions of the protective gear and fades when disinfection is completed, eliminating uncertainty of thorough coverage. Kinnos raised $1 million in seed round funding in 2016 to support sales and additional product development. The team participated in VentureWell’s E-Team Program in 2016. VentureWell invested in Kinnos’ $1M seed round led by Georgica Advisors.