Putting Together the Pieces: Succeeding in a global market

How do political, economic, social, technological, environmental, and legal factors affect global innovations and ventures? These macro-environmental considerations make up the PESTEL framework, and have the power to positively or negatively impact an innovation or venture in a global market. This session will focus on using participants’’ real-world experiences to identify and address the factors that are important when launching a new innovation or venture both in the USA and abroad.


Cara Barnes, VentureWell
Mandy Sutton, VentureWell

Track: Global

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