Leveraging the Classroom for Action-based Entrepreneurship

The University of Michigan Center for Entrepreneurship has created a framework and series of instructional approaches that combine skill-based learning and venture development within an academic setting. Students learn to develop an entrepreneurial mindset through applied business models, real customer discovery, early first customer sales, revenue generation, and venture creation. These hands-on exercises and projects help students get outside the classroom to learn through experience.

In this workshop, we will demonstrate a variety of active approaches for teaching entrepreneurship skills that enable students to launch new ventures. We will share these exercises through active participation, training, and discussion so that participants can adjust and apply them with their own students. We will also share approaches developed for assessing student performance.


Matt Gibson, University of Michigan

Track: Topics in I&E

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