Understanding Evidenced-based Entrepreneurship

While evidence-based or lean startup has become the most successful way to start a new business, most textbooks still do not explain the subject. The majority of entrepreneurship training now uses this early validation of a product or service by an end user as accepted practice. Surprisingly, there is no single resource to use as a reference to understanding the concept. As a result, our mission is to help wannabe entrepreneurs understand the most important change to entrepreneurship education in fifty years.


Clinton Day, State College of Florida
Bill Aulet, Massachusetts Institute of Technology
Siri Terjesen, American University

Track: Early Stage Innovators

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