Storytelling

Thinking Like an Entrepreneur: Who’s My Customer? How Will I Know? Worksheet

Worksheet to help innovators develop entrepreneurial thinking skills while exploring ways to describe potential customers and how the innovation will benefit them.

The Power of Story

Video with David Riemer on the science behind storytelling and the power of storytelling.

The Main Conflict

Video with David Riemer on the importance of one story element, the main conflict, and how that relates to customer pains.

The Main Character

Video with David Riemer on the importance of one story element, the main character, and how that relates to the ideal customer.

Telling a Great Story

Video with David Riemer on the key elements of a good story with examples of entrepreneurs who did it right.

Story Structure

Video with David Riemer on the structure of a good story and the importance of various story elements.

Story Narrative and Product Narrative

Video with David Riemer on the importance of a good product narrative.

Story Challenges and Solutions

Video with David Riemer on the challenges of storytelling and examines possible solutions.

Story Narrative and Storytelling

Video with David Riemer on the elements of a good story and why stories matter.

How to Determine Key Stakeholders

Presentation explains how to determine key stakeholders, and things to consider when selling your opportunity to them.

Creating a Holistic Value Proposition that Drives Behavior Change

Presentation that outlines the The Blue Earth Framework© and explains how to create a holistic Value Proposition.