customer discovery

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Startup Horror Stories: Scary Situations Entrepreneurs Can Avoid with Stress Tests

Frightened to fail? Face your fears! Use our free stress test to identify your startup’s vulnerabilities and brainstorm contingency plans.

customer interviews: tips, do’s, and don’ts

customer interviews: tips, do’s, and don’ts

Why It’s Right to be Wrong: Successful Startups Challenge Assumptions

Startups that challenge assumptions early on are better able to develop solid strategies and lessen the chances of making costly missteps.

Inventing a Better Way: I-Corps Team Mammoth Trading Develops First Smart Water Market

The company’s innovation is making water trading accessible and equitable for more growers – and encouraging water conservation.

Innovator Insights Series: Mastering Strategy Development

Strategy development involves identifying unknown variables around a target market, challenging assumptions, and maximizing breakthrough moments.

Innovator Insights Series: Understand In-Country Context

Early-stage global health innovators need in-country context when working to commercialize technologies in emerging markets.

Innovator Spotlight: Ibrahim Mohedas

Ibrahim Mohedas of SubQ Assist found that absorbing information from diverse collaborators has been the most important aspect of the startup process.

A Practical Guide to Primary Market Research: Advice from MIT’s Bill Aulet

A Practical Guide to Primary Market Research: Advice from MIT’s Bill Aulet

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