marketing & communications
Department
Department
kate bergeron
marketing assistant
Kate is responsible for the production and publication of website content and creative design. She also manages VentureWell’s social media content and strategy, supporting the marketing and promotion of VentureWell programs and initiatives. She is a skilled digital marketer with experience in web development, graphic design, social media strategy, and digital advertising. Kate holds a BBA in Management from the Isenberg School of Management at the University of Massachusetts Amherst, with a concentration in New Innovation and Entrepreneurship. kbergeron@venturewell.org
allison bleyler
director, marketing & communications
Allison oversees the marketing and communications activity at VentureWell. She is leading the strategy to build VentureWell brand recognition and to promote and support VentureWell programs. Prior to VentureWell, she worked in marketing at a variety of corporations, including Yankee Candle and SC Johnson, where she developed a track record of employing user-centric approaches to uncover strategic insights and leading teams to drive business growth through innovation. Allison holds a BA from Dartmouth College and an MBA from Cornell University. ableyler@venturewell.org
brenna breeding
marketing & communications associate
Brenna supports marketing and communications for VentureWell membership and several other programs, including email marketing, coordination of collateral production, and promotional plans. She has worked for a variety of nonprofits and has a background in communications and marketing, event management, and project coordination. Brenna holds a BS in Sport Management from the University of Delaware. bbreeding@venturewell.org
tessa doubleday
events manager
Tessa coordinates the operations and logistics for many VentureWell events, focusing especially on the E-Team program for which she is lead events manager. She began her career working on the vendor side of the hospitality industry, and held positions at University of Massachusetts Amherst, Homewood Suites Holyoke and Chandler’s Restaurant at Yankee Candle. Tessa earned a degree in hospitality from the Isenberg School of Management at University of Massachusetts Amherst. tdoubleday@venturewell.org
angela russo
marketing & communications officer
Angela supports the marketing and promotion of VentureWell early-stage venture programs, faculty grants, and events, as well as collateral development and design. Prior to joining VentureWell, she worked in publishing, higher education, and technology development, where she helped both corporations and non-profit organizations find their vision and stay true-to-brand. She has expertise in marketing strategy, collateral design and project management. Angela received a BA from the University of Massachusetts Amherst. arusso@venturewell.org
michael sjostedt
marketing & communications officer
Michael manages content marketing efforts for VentureWell’s partner websites. He crafts engaging web and social media content to showcase an organization’s programs and resources that support entrepreneurial ventures. During Michael’s 20 years of publishing and marketing experience, he cultivated and managed the online presence for many organizations and personalities including bestselling author Daniel Goleman. Michael holds a BA in Communications from Central Connecticut State University and a Certificate in Technical Writing/Web Content from California State University of Sacramento. msjostedt@venturewell.org
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