Customer Discovery

Thinking Like an Entrepreneur: Who is My Customer? How Will I Know? Video

Video explores how early-stage innovators can increase their chances of success by designing products that address customer needs.

Thinking Like an Entrepreneur: Who’s My Customer? How Will I Know?

Handout that provides a snapshot of the customer discovery process.

Pre-Planning Customer Discovery (Part 3)

Video with Steve Blank on the first stage of customer discovery, “Pre-Planning,” in greater depth.

Pre-Planning Customer Discovery (Part 2)

Video with Steve Blank on the first stage of customer discovery, “Pre-Planning,” in greater depth.

Pre-Planning Customer Discovery (Part 1)

Video with Steve Blank on the three components of customer discovery.

Outside the Building: Understanding the Problem

Video of students demonstrating the best and worst practices for understanding the customer’s needs and performing an appropriate demo.

Outside the Building: Death by PowerPoint

Video of students demonstrating the best and worst practices for understanding the customer’s needs and performing an appropriate demo.

Outside the Building: The User, the Buyer, and the Saboteur

Video of students demonstrating the best and worst practices for finding and connecting with the decision makers involved in purchasing decisions.

Outside the Building: The Distracted Customer

Video of students demonstrating the best and worst practices for focusing a distracted customer during an interview.

Outside the Building: Public Interviews

Video of students demonstrating the best and worst practices for conducting random customer interviews in a public setting.

Outside the Building: Multi-Person Interview

Video of students demonstrating the best and worst practices for conducting group interviews.

Outside the Building: Existing vs. New Markets

Video of students demonstrating the best and worst practices for interviewing customers in new or emerging markets.

Outside the Building: Engaging the Customer

Video of students demonstrating the best and worst practices for engaging the customer and involving them in the design process.

Outside the Building: Death by Demo 2

Video of students demonstrating the best and worst practices for performing a demo.

Outside the Building: Death by Demo 1

Video of students demonstrating the best and worst practices for performing a demo.

Outside the Building: Customers Lie

Video with Steve Blank on strategies to help determine if customers are being honest.

Outside the Building: Customer Empathy

Video of students demonstrating the best and worst practices for empathizing with customers.

Outside the Building: B-to-B to C

Video of students demonstrating an interview where the outcome or discovery is unexpected.

Outside the Building: Assuming You Know What the Customer Wants

Video of students demonstrating the best and worst practices for conducting customer interviews.

Customer Discovery Interviews: Asking the Right Questions

Video of students demonstrating the best and worst practices for interviewing customers and understanding the customer archetype.