VentureWell
Video explores how early-stage innovators can increase their chances of success by designing products that address customer needs.
Handout that provides a snapshot of the customer discovery process.
Video with Steve Blank on the first stage of customer discovery, “Pre-Planning,” in greater depth.
Video with Steve Blank on the three components of customer discovery.
Video of students demonstrating the best and worst practices for understanding the customer’s needs and performing an appropriate demo.
Video of students demonstrating the best and worst practices for finding and connecting with the decision makers involved in purchasing decisions.
Video of students demonstrating the best and worst practices for focusing a distracted customer during an interview.
Video of students demonstrating the best and worst practices for conducting random customer interviews in a public setting.
Video of students demonstrating the best and worst practices for conducting group interviews.
Video of students demonstrating the best and worst practices for interviewing customers in new or emerging markets.
Video of students demonstrating the best and worst practices for engaging the customer and involving them in the design process.
Video of students demonstrating the best and worst practices for performing a demo.
Video with Steve Blank on strategies to help determine if customers are being honest.
Video of students demonstrating the best and worst practices for empathizing with customers.
Video of students demonstrating an interview where the outcome or discovery is unexpected.
Video of students demonstrating the best and worst practices for conducting customer interviews.
Video of students demonstrating the best and worst practices for interviewing customers and understanding the customer archetype.
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