Customer Discovery: Assumptions & Interviews

Featuring VentureWell Senior Program Officer Cara Barnes, this comprehensive video serves as a guide to the process of customer discovery for startups and innovators. It covers the importance of understanding customer pain points, the difference between inductive and deductive customer discovery, and the iterative nature of the process. It also provides practical tips on conducting interviews, crafting hypotheses, and refining business models. The video emphasizes the need for an ongoing, data-driven approach to ensure product-market fit and successful business development.

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