Innovator Insights: Developing a Solid Strategy

The innovation journey is about discovery. That discovery process involves seeking clarity from the start, trying to uncover the unknown. Laura Sampath and Cara Barnes of VentureWell discuss why challenging assumptions – about an idea, target market, or design – can help innovators develop a solid business strategy.

Download the Innovator Insights report: https://go.venturewell.org/IIRVW

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