customer interviews: tips, do’s, and don’ts
Customer interviews help entrepreneurs discover if their idea is worth pursuing before putting a lot of time and effort into it.
Startup Horror Stories: Scary Situations Entrepreneurs Can Avoid With Stress Tests
Frightened to fail? Face your fears! Download a free stress test to identify your startup’s vulnerabilities and brainstorm contingency plans.
Why It’s Right to be Wrong: Successful Startups Challenge Assumptions
Startups that challenge assumptions early on are better able to develop solid strategies and lessen the chances of making costly missteps.
Inventing a Better Way: I-Corps Team Mammoth Trading Develops First Smart Water Market
The company’s innovation is making water trading accessible and equitable for more growers – and encouraging water conservation.
Innovator Insights Series: Mastering Strategy Development
Strategy development involves identifying unknown variables around a target market, challenging assumptions, and maximizing breakthrough moments.
Innovator Insights Series: Understand In-Country Context
Early-stage global health innovators need in-country context when working to commercialize technologies in emerging markets.
Innovator Spotlight: Ibrahim Mohedas
Ibrahim Mohedas of SubQ Assist found that absorbing information from diverse stakeholders has been the most important aspect of the startup process.